Mobileye_urban_deliveries

Coles Online Keeps Drivers Safe With Mobileye

Looking to enhance driver safety and reduce at-fault collisions in their light delivery fleet, Coles Online engaged an 18 month trial of the Mobileye system to evaluate and assess the technology’s effectiveness at changing driver behaviour and ultimately reducing collisions.

To measure effectiveness, Mobileye was integrated with a telematics system, to capture and log Mobileye events.

In an initial 3 week “blind” period, the Mobileye system was “muted” (driver not given any Mobileye alerts), yet fully operational in the background. Setting a baseline for each driver, “before Mobileye” which could be compared to driving performance measured with an active system for the remaining 9 weeks.

Pilot Summary:

  • 32
  • 11
  • Light Truck
  • 12 Weeks
  • 88,000 km’s

Mobileye events measured:

  • (HMW) Headway monitoring / tailgating warning
  • (FCW) Forward collision warning / approaching vehicle too fast.
  • (LDW) Lane departure warning
  • (RR) Risk Ratio = (HMW + FCW + LDW)/100km’s

Pilot Findings
Average Number of Mobileye Events / Driver

  • HMW reduced by 29%
  • FCW reduced by 45%
  • LDW reduced by 10%

75% of drivers reduced their Risk Ratio. The avg change was -27%

The pilot was widened to include a further 12 trucks and extended for a total period of 18 months, with Coles Online monitoring performance internally.

Coles Online committed to outfitting their entire Online delivery fleet with the Mobileye system, which commenced in April 2016 and is still ongoing as new vehicles enter the fleet.

To-date FleetSafe have supplied and installed around 600 units into Coles Online trucks.


Coles Online is an online retail website operated by Coles Supermarkets. The service offers a wide range of typical grocery products for purchase via the internet and subsequent home delivery or ‘click and Collect’ locations. The service is available to more than 85% of the Australian population.

Sydney & Melbourne Buses Safer With Mobileye

Sydney & Melbourne Buses Safer With Mobileye

Following an initial rollout across it’s Singapore fleet, SBS Transit, leading bus operator ComfortDelGro Corporation Australia (CDC) has become the largest bus company in Australia to adopt the Mobileye™ Advanced Driver Assistance System, in an initiative to enhance safety and decrease the risk of accidents by its drivers.

With 90% of all Australian crashes caused by minor mistakes such as distraction, fatigue or being slightly above the speed limit, the installation of Mobileye across the fleet of CDC Victoria and CDC NSW aims to minimise at-fault incidents, prevent collisions and injuries, and potentially save Australian lives.

Being installed by FleetSafe into more than 1000 buses, Mobileye’s cutting-edge collision avoidance technology will assist in protecting drivers, passengers and other road users, especially the most vulnerable – pedestrians and cyclists.

“We’re pleased to invest in technology to enhance the safety of our drivers, passengers, and other road users in the communities that we serve,” said Nick Yap, CEO of CDC Victoria. “Australian roads are becoming increasingly congested and we are taking a step towards the future of transportation technology. Mobileye’s technology is an investment towards safer roads and safety is our primary focus.”

FleetSafe is the sole installer of Mobileye across Australia and New Zealand. Managing Director, Clive Rogers, added: “Collision avoidance technology is currently available on new car models from every manufacturer. Mobileye’s aftermarket solution allows the same levels of safety to be added to older vehicles such as large fleets of buses, trucks and vans. Working with CDC has given us another opportunity to apply this life-saving and award-winning global technology to vehicles on Australian roads. The more vehicles that are fitted with this system, the safer our roads will become for all users.”

Mobileye, the world-leader of collision avoidance software, is set to be purchased by Intel for 20.4B AUD later this year. It consists of a forward-facing visual sensor that constantly monitors the road ahead and, using artificial vision, is capable of human-level perception and actuation to provide drivers with real-time alerts for tailgating, forward collision, speed limit indication, lane departure and pedestrian and bicycle collisions. With the aftermarket system having the capacity to be retro-fitted onto any vehicle, once installed it requires no ongoing maintenance or updates and there are no additional costs.

Through the driver alerts, the system also reinforces positive driving habits and has been proven to change driver behaviour resulting in a significantly lower-risk driving environment.

Mr Yap of CDC added: “CDC’s adoption of Mobileye aligns well with the wider Federal and State Governments’ push towards innovative and technologically advanced transport solutions.”